Navigating the Post-Cookie Era: Leveraging First-Party Data and Contextual Targeting
As businesses grapple with the impending end of third-party cookies, a looming challenge emerges: how to track user behavior and target advertising effectively in the absence of these ubiquitous tracking tools. With cookies fading into obsolescence, businesses are left scrambling to find alternative methods for gathering valuable insights and reaching their target audience. In this […]
